We’ve been collecting data on SuccessTarget for a while and we’ve learned some pretty interesting things we’d like to share. We hope that this sharing will be helpful to you as a business owner, a manager of people, or somebody responsible for making workplaces more effective, human, and … well … workable.
If you aren’t interested in the background and just want the data … go here.
First, some background. The assessment itself is currently comprised of 44 questions that are connected to 6 different major categories of influence and 25 topic areas of growth and learning. On top of this, we’ve collected and collated the data in a way that is a bit more hidden.
One of the ways we’ve sliced the data is by perspective. Is a given question oriented toward “me”? “Others”? The “organization”? And does that change how I answer? We wanted to be able to categorize the data this way to help us create better baselines around how a particular person’s view might be skewing their responses. We’ve seen that but also a whole lot more.
Along with the three perspectives of “me”, “others”, and “organization” we also looked at the gap between the perspectives. For instance, how large is the gap between how I see myself and how I rate others and is that gap positively or negatively biased. In other words, do I see the people around me as fundamentally worse or better than me. We also looked at gaps between me v. the organization and others v. the organization.
We looked at six different perspectives …
| Single-Sided | Comparison |
|---|---|
| Me (view) | Me v. Others (view) |
| Others (view) | Me v. Organization (view) |
| Organization (view) | Others v. Organization (view) |
It turns out, these perspective views (and associated gaps) become really interesting when they are associated with how they express within demographics. When taking the assessment we ask respondents to indicate four (4) areas of personal categorization and four (4) areas of organizational categorization.
| Personal | Organizational |
|---|---|
| Age | Size of Organization by Revenue |
| Gender | Size of Organization by # Employees |
| Education Level | Industry |
| Number Employees Reporting to Them | Functional Area Within Organization |
How to interpret: The higher the ranking the more favorably the demographic views themselves.
| Rank | Age | Gender | Education | Number of Reports |
| 1 | 65-74 years old (73rd percentile) |
Female (68th percentile) |
Master's degree (73rd percentile) |
250+ people (82nd percentile) |
| 2 | 25-34 years old (69th percentile) |
Male (67th percentile) |
Associate's degree (70th percentile) |
31-70 people (77th percentile) |
| 3 | 35-44 years old (68th percentile) |
Undeclared (63rd percentile) |
Bachelor's degree (68th percentile) |
11-30 people (76th percentile) |
| 4 | 18-24 years old (65th percentile) |
High school diploma or equivalent (68th percentile) |
71-250 people (72nd percentile) |
|
| 5 | 45-54 years old (64th percentile) |
Postsecondary Certificate (non-degree) award (66th percentile) |
1-10 people (67th percentile) |
|
| 6 | 55-64 years old (62nd percentile) |
Some college, no degree (56th percentile) |
None (57th percentile) |
|
| 7 | 12-17 years old (26th percentile) |
Doctoral or professional degree (56th percentile) |
And for the organizational demographics ...
| Rank | Number of Employees | Organizational Revenue | Industry | Functional Area |
| 1 | 250+ employees (73rd percentile) |
$5-10 million (83rd percentile) |
Travel Recreation & Leisure (83rd percentile) |
Legal (92nd percentile) |
| 2 | 10-49 employees (67th percentile) |
$10-50 million (79th percentile) |
Other (79th percentile) |
Distribution (79th percentile) |
| 3 | 1-9 employees (64th percentile) |
$50-100 million (76th percentile) |
Education (77th percentile) |
HR (77th percentile) |
| 4 | 50-249 employees (63rd percentile) |
$100-500 million (72nd percentile) |
Software & Internet (75th percentile) |
Production (74th percentile) |
| 5 | $500,000-1,000,000 (72nd percentile) |
Health, Pharmaceuticals, and Biotech (73rd percentile) |
IT (72nd percentile) |
|
| 6 | $3-5 million (71st percentile) |
Transportation & Storage (72nd percentile) |
Engineering (71st percentile) |
|
| 7 | $100,000-499,999 (70th percentile) |
Manufacturing (71st percentile) |
Customer Service (70th percentile) |
|
| 8 | $1-3 million (67th percentile) |
Energy & Utilities (70th percentile) |
Administrative & Management (68th percentile) |
|
| 9 | $25,000-99,999 (63rd percentile) |
Government (70th percentile) |
R&D (67th percentile) |
|
| 10 | over $1 billion (62nd percentile) |
Consumer Services (69th percentile) |
Financial (65th percentile) |
|
| 11 | Under $25,000 (62nd percentile) |
Telecommunications (68th percentile) |
Sales (61st percentile) |
|
| 12 | $10-50 million (60th percentile) |
Agriculture & Mining (68th percentile) |
Marketing (57th percentile) |
|
| 13 | $500 million - $1 billion (35th percentile) |
Computer & Electronics (68th percentile) |
Operations (53rd percentile) |
|
| 14 | Retail (64th percentile) |
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| 15 | Non-profit (60th percentile) |
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| 16 | Real Estate & Construction (59th percentile) |
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| 17 | Wholesale & Distribution (53rd percentile) |
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| 18 | Business Services (49th percentile) |
|||
| 19 | Financial Services (47th percentile) |
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| 20 | Media Entertainment (45th percentile) |
How to interpret: The higher the ranking the more favorably the demographic views other people.
| Rank | Age | Gender | Education | Number of Reports |
| 1 | 65-74 years old (74th percentile) |
Female (63rd percentile) |
Postsecondary Certificate (non-degree) award (75th percentile) |
250+ people (81st percentile) |
| 2 | 25-34 years old (66th percentile) |
Male (63rd percentile) |
Master's degree (70th percentile) |
71-250 people (76th percentile) |
| 3 | 35-44 years old (64th percentile) |
Undeclared (59th percentile) |
Bachelor's degree (64th percentile) |
31-70 people (75th percentile) |
| 4 | 18-24 years old (60th percentile) |
High school diploma or equivalent (64th percentile) |
11-30 people (75th percentile) |
|
| 5 | 55-64 years old (53rd percentile) |
Associate's degree (60th percentile) |
1-10 people (63rd percentile) |
|
| 6 | 45-54 years old (52nd percentile) |
Doctoral or professional degree (57th percentile) |
None (48th percentile) |
|
| 7 | 12-17 years old (26th percentile) |
Some college, no degree (49th percentile) |
And for the organizational demographics ...
| Rank | Number of Employees | Organizational Revenue | Industry | Functional Area |
| 1 | 250+ employees (69th percentile) |
$5-10 million (84th percentile) |
Transportation & Storage (85th percentile) |
Legal (93rd percentile) |
| 2 | 10-49 employees (64th percentile) |
$10-50 million (81st percentile) |
Education (79th percentile) |
Production (78th percentile) |
| 3 | 1-9 employees (61st percentile) |
$100-500 million (73rd percentile) |
Other (78th percentile) |
Distribution (76th percentile) |
| 4 | 50-249 employees (56th percentile) |
$3-5 million (73rd percentile) |
Health, Pharmaceuticals, and Biotech (74th percentile) |
HR (74th percentile) |
| 5 | $50-100 million (70th percentile) |
Telecommunications (73rd percentile) |
IT (73rd percentile) |
|
| 6 | $100,000-499,999 (70th percentile) |
Travel Recreation & Leisure (70th percentile) |
Customer Service (71st percentile) |
|
| 7 | $500,000-1,000,000 (68th percentile) |
Consumer Services (69th percentile) |
Financial (65th percentile) |
|
| 8 | $25,000-99,999 (64th percentile) |
Manufacturing (67th percentile) |
Engineering (62nd percentile) |
|
| 9 | Under $25,000 (59th percentile) |
Computer & Electronics (66th percentile) |
Administrative & Management (61st percentile) |
|
| 10 | $10-50 million (56th percentile) |
Energy & Utilities (63rd percentile) |
R&D (61st percentile) |
|
| 11 | $1-3 million (55th percentile) |
Retail (63rd percentile) |
Sales (56th percentile) |
|
| 12 | over $1 billion (44th percentile) |
Software & Internet (61st percentile) |
Marketing (53rd percentile) |
|
| 13 | $500 million - $1 billion (22nd percentile) |
Government (59th percentile) |
Operations (39th percentile) |
|
| 14 | Real Estate & Construction (55th percentile) |
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| 15 | Financial Services (47th percentile) |
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| 16 | Non-profit (46th percentile) |
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| 17 | Business Services (44th percentile) |
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| 18 | Wholesale & Distribution (43rd percentile) |
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| 19 | Media Entertainment (25th percentile) |
|||
| 20 | Agriculture & Mining (23rd percentile) |
How to interpret: The higher the ranking the more favorably the demographic views their organization.
| Rank | Age | Gender | Education | Number of Reports |
| 1 | 65-74 years old (73rd percentile) |
Female (62nd percentile) |
Postsecondary Certificate (non-degree) award (74th percentile) |
250+ people (80th percentile) |
| 2 | 25-34 years old (64th percentile) |
Male (62nd percentile) |
Master's degree (70th percentile) |
11-30 people (73rd percentile) |
| 3 | 35-44 years old (63rd percentile) |
Undeclared (60th percentile) |
Bachelor's degree (63rd percentile) |
31-70 people (73rd percentile) |
| 4 | 18-24 years old (60th percentile) |
Associate's degree (62nd percentile) |
71-250 people (70th percentile) |
|
| 5 | 45-54 years old (53rd percentile) |
High school diploma or equivalent (60th percentile) |
1-10 people (63rd percentile) |
|
| 6 | 55-64 years old (52nd percentile) |
Doctoral or professional degree (52nd percentile) |
None (48th percentile) |
|
| 7 | 12-17 years old (26th percentile) |
Some college, no degree (49th percentile) |
And for the organizational demographics ...
| Rank | Number of Employees | Organizational Revenue | Industry | Functional Area |
| 1 | 250+ employees (64th percentile) |
$5-10 million (81st percentile) |
Other (81st percentile) |
Legal (93rd percentile) |
| 2 | 1-9 employees (63rd percentile) |
$10-50 million (77th percentile) |
Transportation & Storage (79th percentile) |
Distribution (77th percentile) |
| 3 | 10-49 employees (61st percentile) |
$3-5 million (71st percentile) |
Education (70th percentile) |
HR (74th percentile) |
| 4 | 50-249 employees (59th percentile) |
$100,000-499,999 (69th percentile) |
Computer & Electronics (69th percentile) |
Production (70th percentile) |
| 5 | $50-100 million (68th percentile) |
Manufacturing (69th percentile) |
Customer Service (69th percentile) |
|
| 6 | $500,000-1,000,000 (67th percentile) |
Real Estate & Construction (68th percentile) |
IT (66th percentile) |
|
| 7 | $25,000-99,999 (62nd percentile) |
Telecommunications (67th percentile) |
Financial (63rd percentile) |
|
| 8 | $1-3 million (61st percentile) |
Travel Recreation & Leisure (65th percentile) |
Engineering (61st percentile) |
|
| 9 | $10-50 million (61st percentile) |
Software & Internet (65th percentile) |
Administrative & Management (60th percentile) |
|
| 10 | $100-500 million (59th percentile) |
Consumer Services (65th percentile) |
R&D (60th percentile) |
|
| 11 | Under $25,000 (57th percentile) |
Health, Pharmaceuticals, and Biotech (64th percentile) |
Marketing (55th percentile) |
|
| 12 | over $1 billion (46th percentile) |
Government (60th percentile) |
Sales (52nd percentile) |
|
| 13 | $500 million - $1 billion (23rd percentile) |
Retail (56th percentile) |
Operations (48th percentile) |
|
| 14 | Wholesale & Distribution (51st percentile) |
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| 15 | Energy & Utilities (49th percentile) |
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| 16 | Non-profit (48th percentile) |
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| 17 | Financial Services (47th percentile) |
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| 18 | Business Services (43rd percentile) |
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| 19 | Agriculture & Mining (42nd percentile) |
|||
| 20 | Media Entertainment (42nd percentile) |
Some insights only start to emerge when we look at the differences between the three perspectives ("me", "others", "organization"). So let's start looking ...
How to interpret: The higher the ranking the larger the gap between the two views. In this category of data, one way to look at this gap is that the demographic views themselves as doing much better than those around them.
| Rank | Age | Gender | Education | Number of Reports |
| 1 | 45-54 years old (62nd percentile) |
Female (55th percentile) |
Associate's degree (61st percentile) |
None (51st percentile) |
| 2 | 55-64 years old (59th percentile) |
Male (54th percentile) |
Some college, no degree (57th percentile) |
1-10 people (51st percentile) |
| 3 | 18-24 years old (55th percentile) |
Undeclared (54th percentile) |
Bachelor's degree (54th percentile) |
31-70 people (50th percentile) |
| 4 | 25-34 years old (54th percentile) |
High school diploma or equivalent (54th percentile) |
11-30 people (50th percentile) |
|
| 5 | 35-44 years old (54th percentile) |
Master's degree (53rd percentile) |
250+ people (50th percentile) |
|
| 6 | 12-17 years old (50th percentile) |
Doctoral or professional degree (49th percentile) |
71-250 people (49th percentile) |
|
| 7 | 65-74 years old (49th percentile) |
Postsecondary Certificate (non-degree) award (40th percentile) |
And for the organizational demographics ...
| Rank | Number of Employees | Organizational Revenue | Industry | Functional Area |
| 1 | 50-249 employees (57th percentile) |
over $1 billion (68th percentile) |
Agriculture & Mining (88th percentile) |
Operations (52nd percentile) |
| 2 | 250+ employees (55th percentile) |
$500 million - $1 billion (65th percentile) |
Media Entertainment (71st percentile) |
Engineering (52nd percentile) |
| 3 | 1-9 employees (53rd percentile) |
$1-3 million (63rd percentile) |
Travel Recreation & Leisure (66th percentile) |
Administrative & Management (51st percentile) |
| 4 | 10-49 employees (53rd percentile) |
$50-100 million (57th percentile) |
Software & Internet (65th percentile) |
R&D (51st percentile) |
| 5 | $10-50 million (54th percentile) |
Non-profit (63rd percentile) |
Sales (51st percentile) |
|
| 6 | $500,000-1,000,000 (54th percentile) |
Government (62nd percentile) |
HR (51st percentile) |
|
| 7 | Under $25,000 (53rd percentile) |
Wholesale & Distribution (60th percentile) |
Distribution (51st percentile) |
|
| 8 | $100,000-499,999 (50th percentile) |
Energy & Utilities (58th percentile) |
Marketing (51st percentile) |
|
| 9 | $100-500 million (49th percentile) |
Business Services (56th percentile) |
Financial (50th percentile) |
|
| 10 | $25,000-99,999 (49th percentile) |
Manufacturing (55th percentile) |
Customer Service (50th percentile) |
|
| 11 | $5-10 million (48th percentile) |
Real Estate & Construction (54th percentile) |
IT (50th percentile) |
|
| 12 | $10-50 million (48th percentile) |
Retail (52nd percentile) |
Legal (49th percentile) |
|
| 13 | $3-5 million (48th percentile) |
Computer & Electronics (51st percentile) |
Production (49th percentile) |
|
| 14 | Other (51st percentile) |
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| 15 | Consumer Services (50th percentile) |
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| 16 | Financial Services (49th percentile) |
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| 17 | Health, Pharmaceuticals, and Biotech (48th percentile) |
|||
| 18 | Education (48th percentile) |
|||
| 19 | Telecommunications (44th percentile) |
|||
| 20 | Transportation & Storage (32nd percentile) |
How to interpret: The higher the ranking the larger the gap between the two views. In this category of data, one way to look at this gap is that the group views others around them as doing better than the organization they are part of.
| Rank | Age | Gender | Education | Number of Reports |
| 1 | 45-54 years old (61st percentile) |
Female (56th percentile) |
High school diploma or equivalent (58th percentile) |
None (51st percentile) |
| 2 | 55-64 years old (60th percentile) |
Male (56th percentile) |
Associate's degree (58th percentile) |
31-70 people (51st percentile) |
| 3 | 18-24 years old (55th percentile) |
Undeclared (54th percentile) |
Some college, no degree (57th percentile) |
1-10 people (51st percentile) |
| 4 | 25-34 years old (55th percentile) |
Bachelor's degree (56th percentile) |
11-30 people (51st percentile) |
|
| 5 | 35-44 years old (55th percentile) |
Doctoral or professional degree (55th percentile) |
250+ people (50th percentile) |
|
| 6 | 12-17 years old (50th percentile) |
Master's degree (54th percentile) |
71-250 people (50th percentile) |
|
| 7 | 65-74 years old (50th percentile) |
Postsecondary Certificate (non-degree) award (42nd percentile) |
And for the organizational demographics ...
| Rank | Number of Employees | Organizational Revenue | Industry | Functional Area |
| 1 | 250+ employees (60th percentile) |
over $1 billion (65th percentile) |
Agriculture & Mining (75th percentile) |
Engineering (52nd percentile) |
| 2 | 10-49 employees (56th percentile) |
$100-500 million (65th percentile) |
Energy & Utilities (71st percentile) |
Sales (51st percentile) |
| 3 | 50-249 employees (54th percentile) |
$500 million - $1 billion (64th percentile) |
Travel Recreation & Leisure (71st percentile) |
Administrative & Management (51st percentile) |
| 4 | 1-9 employees (51st percentile) |
$50-100 million (59th percentile) |
Non-profit (61st percentile) |
R&D (51st percentile) |
| 5 | $1-3 million (57th percentile) |
Software & Internet (61st percentile) |
IT (51st percentile) |
|
| 6 | $500,000-1,000,000 (55th percentile) |
Government (61st percentile) |
Operations (51st percentile) |
|
| 7 | Under $25,000 (54th percentile) |
Health, Pharmaceuticals, and Biotech (60th percentile) |
HR (51st percentile) |
|
| 8 | $5-10 million (54th percentile) |
Education (59th percentile) |
Production (51st percentile) |
|
| 9 | $10-50 million (53rd percentile) |
Retail (59th percentile) |
Financial (50th percentile) |
|
| 10 | $25,000-99,999 (51st percentile) |
Business Services (56th percentile) |
Distribution (50th percentile) |
|
| 11 | $100,000-499,999 (51st percentile) |
Consumer Services (55th percentile) |
Marketing (50th percentile) |
|
| 12 | $10-50 million (50th percentile) |
Media Entertainment (53rd percentile) |
Customer Service (50th percentile) |
|
| 13 | $3-5 million (49th percentile) |
Manufacturing (53rd percentile) |
Legal (49th percentile) |
|
| 14 | Wholesale & Distribution (52nd percentile) |
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| 15 | Telecommunications (51st percentile) |
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| 16 | Financial Services (50th percentile) |
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| 17 | Computer & Electronics (49th percentile) |
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| 18 | Other (46th percentile) |
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| 19 | Transportation & Storage (41st percentile) |
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| 20 | Real Estate & Construction (41st percentile) |
How to interpret: The higher the ranking the larger the gap between the two views. In this category of data, one way to look at this gap is that the group views themselves as doing much better than the organization that employs them.
| Rank | Age | Gender | Education | Number of Reports |
| 1 | 25-34 years old (51st percentile) |
Male (51st percentile) |
Doctoral or professional degree (56th percentile) |
71-250 people (51st percentile) |
| 2 | 35-44 years old (51st percentile) |
Female (51st percentile) |
High school diploma or equivalent (54th percentile) |
31-70 people (51st percentile) |
| 3 | 55-64 years old (51st percentile) |
Undeclared (49th percentile) |
Postsecondary Certificate (non-degree) award (52nd percentile) |
11-30 people (50th percentile) |
| 4 | 65-74 years old (51st percentile) |
Bachelor's degree (52nd percentile) |
250+ people (50th percentile) |
|
| 5 | 18-24 years old (51st percentile) |
Master's degree (51st percentile) |
1-10 people (50th percentile) |
|
| 6 | 12-17 years old (50th percentile) |
Some college, no degree (50th percentile) |
None (50th percentile) |
|
| 7 | 45-54 years old (49th percentile) |
Associate's degree (47th percentile) |
And for the organizational demographics ...
| Rank | Number of Employees | Organizational Revenue | Industry | Functional Area |
| 1 | 250+ employees (55th percentile) |
$100-500 million (65th percentile) |
Energy & Utilities (64th percentile) |
Production (52nd percentile) |
| 2 | 10-49 employees (53rd percentile) |
$5-10 million (56th percentile) |
Health, Pharmaceuticals, and Biotech (61st percentile) |
IT (51st percentile) |
| 3 | 1-9 employees (48th percentile) |
$10-50 million (55th percentile) |
Education (61st percentile) |
Sales (51st percentile) |
| 4 | 50-249 employees (47th percentile) |
$25,000-99,999 (52nd percentile) |
Transportation & Storage (59th percentile) |
Financial (50th percentile) |
| 5 | $50-100 million (52nd percentile) |
Retail (57th percentile) |
Customer Service (50th percentile) |
|
| 6 | $3-5 million (52nd percentile) |
Telecommunications (57th percentile) |
Administrative & Management (50th percentile) |
|
| 7 | $500,000-1,000,000 (52nd percentile) |
Travel Recreation & Leisure (56th percentile) |
Engineering (50th percentile) |
|
| 8 | Under $25,000 (51st percentile) |
Consumer Services (54th percentile) |
R&D (50th percentile) |
|
| 9 | $100,000-499,999 (51st percentile) |
Financial Services (51st percentile) |
Legal (50th percentile) |
|
| 10 | $500 million - $1 billion (50th percentile) |
Business Services (51st percentile) |
HR (50th percentile) |
|
| 11 | over $1 billion (47th percentile) |
Government (49th percentile) |
Distribution (50th percentile) |
|
| 12 | $10-50 million (45th percentile) |
Non-profit (48th percentile) |
Marketing (50th percentile) |
|
| 13 | $1-3 million (44th percentile) |
Manufacturing (47th percentile) |
Operations (48th percentile) |
|
| 14 | Computer & Electronics (47th percentile) |
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| 15 | Other (46th percentile) |
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| 16 | Software & Internet (45th percentile) |
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| 17 | Wholesale & Distribution (42nd percentile) |
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| 18 | Real Estate & Construction (36th percentile) |
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| 19 | Media Entertainment (32nd percentile) |
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| 20 | Agriculture & Mining (30th percentile) |
Last updated: December 12, 2017